About Us
We help orthodontic businesses organize, grow, and achieve more
We were founded on the principle of helping our clients succeed, whatever their unique goals may be. We believe in creating clear paths to progress by providing the tools that allow our clients to use their practice data to maximize value and resources in their businesses.
Data is essential fuel to intelligence in today's business environment. Our mission is to simplify the business of orthodontics by providing easy-to-use practice metrics and business insights that efficiently report the health and progress of the practice, increasing business acumen and enhancing productivity and satisfaction for doctors and teams.

Meet our team

Danny Shipman
Vice President Product and Strategy

Amir Bagheri
Sales Director
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Valerie Laub
Director, Marketing

Paul Dominguez
Director, Engineering

Shannon Steward
Director, Customer Success

Amy Keith
Senior Manager Onboarding & Support

Connor Hagen
Account Executive

Zach Shenkin
Sales Development Rep

Paul Booth
Product Manager

Amanda Crowley
Onboarding Specialist

Sarah Cannon
Client Care and Implementations

Jane Sentell
Systems Administrator

Craig Sentell
Data Analyst

Debbi Brooks
Senior Product Marketing Manager

Devika Blasi
Events Manager