Make Orthodontic Practice Growth Possible with Gaidge’s Executive Membership

Key Takeaways

• Gaidge’s Executive Membership gives orthodontic practices real-time data to set goals, track performance, and make informed decisions.

• Monitor key performance indicators (KPIs) like net production and treatment starts to identify growth opportunities.

• Use Practice Projections™ to set monthly targets and adjust strategies for better efficiency and revenue.

• Optimize spending with the Overhead Expense Tracker™, which integrates with accounting tools to manage costs.

• Keep your practice on track by reviewing reports, spotting inefficiencies, and making data-driven adjustments.

Setting goals is one thing, but achieving orthodontic practice growth is another. Without a way to track your progress and refine your strategy, even the best goals can fall short.

That’s where data makes the difference. Gaidge’s Executive Membership helps you measure success, spot trends, and make informed decisions that keep your practice moving forward. Instead of guessing what’s working, you can see it—and take action.

Here’s how to set, track, and achieve your growth goals with confidence.

1. Set Goals and See the Bigger Picture with Practice Projections™

Without tracking key performance indicators (KPIs), it’s easy to overlook areas where your practice could improve. These are the five most essential KPIs to monitor:  

1. Net Production

2. Net Collection

3. New Patient Adds

4. New Patient Adds to Exams

5. Treatment Starts

These metrics provide a real-time view of your practice’s financial health and patient flow, making it easier to spot trends and areas for improvement.

Take a closer look. Are patients dropping off before exams? Is case acceptance lower than expected? Could scheduling or marketing efforts be stronger? Pinpointing these gaps is the first step. With clear goals in place, you can start making strategic changes that drive real progress.

With Practice Projections™, you get a month-over-month breakdown of what’s needed to reach your goals. Use it to:

• Set realistic targets based on real data, not guesswork

• See the impact of starts, collections, and production on your bottom line

• Find growth opportunities by adjusting treatment fees or conversion rates

Once your projections are in place, you can build a realistic budget that keeps your practice financially strong and on track for growth.

2. Budget Smarter with the Overhead Expense Tracker™

Setting goals is only the first step. To reach them, you need a budget that supports your growth.  

The Overhead Expense Tracker™ provides a clear view of your financial performance by pulling in data from QuickBooks® Online, QuickBooks® Desktop, and Xero, or through manual entry if you use a different system.

The Overhead Expense Tracker™ helps you:

• Invest in growth by increasing your marketing budget where it matters most

• Cut unnecessary expenses by identifying areas like lab or staffing costs that can be optimized

• Expand treatment offerings with a clearer view of available financial resources
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Beyond budgeting, this tool gives you a real-time snapshot of your expenses, categorized by date and type. With a clear view of past and present spending, you can ensure your budget aligns with your goals and adjust before small inefficiencies turn into bigger issues.

3. Align Your Budget with Your Growth Goals

Now, it’s time to structure your budget around your growth goals. Ideally, expenses should account for 57% or less of projected revenue.

The Overhead Expense Tracker’s Budget dashboard provides full visibility into your costs, helping you plan with precision. As you structure your budget, focus on key expense categories:

• Payroll, one of the largest practice costs

• Supplies, from daily essentials to lab materials

• Lab work, a critical part of patient care

• Facility costs, including rent, maintenance, taxes, and insurance

• Marketing, to attract and retain new patients

• Unexpected expenses, so you’re always prepared
  

A strong budget minimizes costs and allocates resources effectively to keep your practice growing. With Gaidge’s Budget dashboard, you can track every expense, plan for both short- and long-term financial goals, and make informed decisions with confidence.

4. Track Progress and Fine-Tune Your Strategy

Once you’ve set goals and built a budget, the next step is monitoring your progress. The Overhead Expense Tracker’s Reports dashboard gives you a real-time view of your financial performance, helping you stay on track and make informed adjustments.

With interactive charts and detailed comparisons, this dashboard allows you to:

• Identify spending trends, flag irregularities, and find opportunities to cut costs

• Analyze key expense categories, including clinic, equipment, staff, marketing, administration, and compensation

• Review financial data across different timeframes, from daily to yearly, to ensure you're meeting your targets

• Track performance by location, whether you manage one practice or multiple offices

Regularly checking your reports helps you catch issues early and adjust before they affect your bottom line, keeping your practice on track for growth.

Own Your Orthodontic Practice Growth with Data-Driven Insights

Growing an orthodontic practice means knowing where you stand, where you want to go, and how to get there. But without the right tools, turning those goals into results is just guesswork. Gaidge’s Executive Membership gives you a complete business management system with real-time data, financial tracking, and performance analytics to guide every decision.

With Practice Projections™ and the Overhead Expense Tracker™, you can set clear goals, monitor key financial and operational metrics, and adjust your strategy with confidence. From budgeting and forecasting to tracking new patient trends, Gaidge helps you optimize every aspect of your practice.

See what’s possible. Get a demo and start making data-driven decisions that move your practice forward.

FAQs About Orthodontic Practice Growth Goals

How do I plan for long-term orthodontic practice growth?

Beyond setting short-term KPIs, focus on year-over-year trends, patient retention, and operational efficiency to create a sustainable growth strategy.

What’s the best way to adjust goals when things aren’t going as planned?

Regularly reviewing KPIs helps, but also look at external factors like market trends, patient flow, and staff efficiency to make informed adjustments.

How does Gaidge help with financial planning beyond budgeting?

Gaidge’s Executive Membership includes revenue forecasting, overhead tracking, and practice projections, giving you a full-picture view of your financial health.

Can Gaidge show where my practice is falling behind compared to competitors?

Yes, Gaidge’s industry benchmarking highlights performance gaps in production, collections, and case starts so you can see where to improve.

What if I don’t have time to dig into all the data?

Gaidge’s automated dashboards highlight key insights, so you can make decisions without getting buried in reports. If you need more hands-on support, Gaidge 360 Consulting works with your team to streamline operations, improve financial planning, and turn data into real results.

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